Legal Client Case Study

Despite having a good reputation in the legal community, the Firm was struggling to attract new clients and generate more leads through their website. Their website was, difficult to navigate, and lacked clear calls-to-action. As a result, they were not converting website visitors into leads or clients effectively, and there ad team did not know the proper keywords to target to generate the signed cases they were looking for at an affordable CPA.

The Solution

To help the Firm improve their online presence and generate more leads, Jackson Douglass Marketing recommended a comprehensive digital marketing strategy that included the following services:

1. Landing Page redesign: Our team redesigned the firm’s landing pages for each campaign to make it more modern, user-friendly, and visually appealing. We optimized the website for search engines and made it easier for visitors to find information about the firm’s services.

2. Search engine optimization (SEO): We conducted a thorough SEO audit and implemented an SEO strategy that improved the firm’s visibility in search engine results pages (SERPs). We targeted keywords relevant to the firm’s services and location, and optimized on-page and off-page elements to improve the website’s ranking. There firm is now generating organic leads daily from top page placement for all of their major services.

3. Pay-per-click (PPC) advertising: We created targeted PPC campaigns that focused on the firm’s key practice areas and geographic location. We used relevant keywords, ad copy, and landing pages to maximize the conversion rate and reduce the cost per click.

4. Content marketing: We developed a content strategy that included blog posts, infographics, and other types of content that were relevant to the firm’s target audience. We published this content on the firm’s website and social media channels to attract and engage potential clients.
   5. Viral Campaigns for their biggest case which is still generating new cases on a daily basis.